A late capitalist culture …that is truly consumerist, is a culture whose primary cultural task, the great adventure of the culture, is the fabrication of desires and ever more desires for an ever greater diversity of things—desires for things that were not even desirable before they became necessities and then to make room for other desires within that sort of order of social-cultural relations in which acquisition and disposal become the primary business of life. Look, we are surrounded by advertising all of the time. We don’t even think about it. It’s a white noise. That’s what our culture does. It’s teaching us to fabricate desires.My transcription from this video of a Q&A with David Bentley Hart, posted on March 3, 2017 by YouTube user ObjectiveBob.
Such a culture is inherently atheist. It has to be. That doesn’t mean that you can’t live a perfectly decent life within building a small business and employing people. That’s not what I mean. But the consumerist culture is one in which prohibitions on desire progressively have to be erased, new desires have to be fabricated constantly for things. Ultimate values that could possibly distract from or act as rivals to the momentary, the finite desires by which the economy is sustained and the culture advances have to be abolished. There is no value more problematic than God because He might actually send you out into the desert rather than into the world of business.
This isn’t an opprobrium cast to people who make their lives making things and employing people, but you can do that without having embraced the culture and the inherent nihilism of consumerist capitalism.
What I see in the new atheists is a kind of predictably vulgar expression of this need to do away with [God]. I also see a contemptible Western supremacism: the late modern notion that those who have not embraced the late modern western mechanistic vision of reality have cultures that are worthless, literally worthless. You get the O’reillian notion that the only light that comes from the east is the sun. Aboriginal culture in Australia, with this very rich language of the Dreaming, that’s meaningless because it’s not mechanisms is just folk mythology, it’s not even folk phycology. So there is that. I just see new atheism as this popular expression of this imperative of a capitalist culture to do away with this monstrous rival to market—God.
Prayer is an essentially subversive activity in a culture like that. Prayer is the one thing that you should not be allowed to do in a truly good consumerist culture. It gets in the way of advertising. It gets in the way of your openness to advertising. You should be opening your pours and your mind and your soul to constant advertising, and prayer is something that should be discouraged.
Hart’s point about “this very rich language of the Dreaming” within Aboriginal culture in Australia is very extensively developed within his most recent book Roland in Moonlight. Hart’s point about prayer being subversive reminds of these points made by Eugene H. Peterson from his book The Contemplative Pastor.